Ranger Demand Sparks Ford to Unleash ‘Massive Overtime’ to Keep Up

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2019 Ford Ranger

Strong January sales combined with 300,000 potential buyers prompts Blue Oval to dramatically crank up production.

The mid-size truck market has been red hot for years now. So it’s no surprise that Ford worked hard to reenter the fray. But neither the Blue Oval nor we knew just how popular the new Ranger was going to be.

Turns out, more people covet a mid-size Ford pickup than anyone could have ever imagined. With January in the books, Ford expects first month sales numbers to land at around 1,200 pickups. But a whopping 300,000 people have reportedly expressed interest in purchasing one.

2019 Ford Ranger

With that many folks lining up for a new Ranger, the Blue Oval knew that it was going to have to ramp up production at its Michigan Assembly Plant to meet demand. So according to Ford’s president of North America Kumar Galhotra, that’s precisely what they’re going to do.

“Based on the orders coming in, and based on the hand-raisers, we think the demand’s going to be so strong, that starting in February our assembly plant will be going into massive overtime,” Galhotra told Automotive News at a recent media briefing.

2019 Ford Ranger

For us diehard Ford fans, this news isn’t altogether shocking. After all, the Ranger was a perennial best-seller for many years before its unfortunate demise. But many wondered just how well a bigger, more expensive version of the formerly compact pickup might fare in a heated marketplace. Turns out, pretty darn well.

By the looks of things, the new Ranger is well on its way to reclaiming that coveted sales crown. And that’s obviously a good thing for Ford, its plant employees, and the general public. Now, we can look forward to the new Bronco doing the same thing whenever it finally joins the Ranger on the assembly line.

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.

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