THIS OLD AD The 1978 Ford Bronco!

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The 1978 Ford Bronco was winner of the “Four Wheeler of the Year” award by Four Wheeler magazine back in October of 1977. Four Wheeler has been around since 1962, sadly the same can’t be said about the Ford Bronco.

The fine print in this old ad reads: “Of all Ford Trucks registered over the last 12 years, 93 out of 100 are still on the job.” And you can bet that today that figure would not be too far off either.

The all-new Bronco for 1978 came with a 5.8L V8 standard and had a four-speed manual transmission. Options included automatic transmission, 4WD, Privacy Glass, front quad shocks and a choice of bucket or front bench seats.

The red interior inside this Bronco rocks too. Fortunately for collectors, the “Free Wheeling” package options did not include a shag carpet.

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