This Is Why Now Is the Perfect Time to Buy a New Ford Truck

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Ford Truck

Stock prices are tumbling, sales are down, and profits are dwindling. All of which means you should head out and buy a new Ford truck right now.

If you’ve paid any attention to the financial headlines of late, you’ve probably seen nothing but doom and gloom surrounding the entire automotive industry. After a stellar 2016, the car business is, well, flat so far this year. Ford is no stranger to this trend, suffering a 5.1% decrease in sales in the first quarter of 2017.

Add that to a projected $1.4 billion dollar drop in projected profit for the year, and it’s no surprise that pundits are worried. Even Ford CEO Mark Fields expressed concern and admitted “frustration” over the automaker’s performance at this month’s annual shareholder meeting. And those concerns have correspondingly sunk Ford’s stock price to the tune of 16% since January.

Of course, things aren’t all doom and gloom over in Dearborn. Ford continues to sell trucks and SUVs like hotcakes, especially expensive ones. Buyers are dropping an average of $58,200 on new Super Duty pickups – a full $8,400 more than last year. The F-150 has enjoyed a bump in average selling price as well, up $1,600 to $41,900. And the F-Series as a whole gained a full 1.5 percentage points in market share over the first quarter. Ford may be suffering, but most certainly not its truck division.

Ford Truck

Regardless, the pressure on Fields to produce positive results for Wall Street remains tremendous. Things promise to get much better, with 18 new models on the way including the Ranger, Bronco, Expedition, and a redesigned F-150. But those fresh faces are months, and even years away. So what can Ford do in the meantime to satisfy investors?

The answer is quite simple. With a slew of old models clogging up dealer lots, Ford might be forced to offer hot incentives asap. Doing so would not only help make room for new models, it would also move some volume. With the incredible profit margins they’re enjoying with the F-Series lineup, it sure wouldn’t hurt the bottom line too much.

So instead of listening to the talking heads on TV, heed the advice of one of history’s greatest investors, Warren Buffett, who suggested that we be “fearful when others are greedy and greedy when others are fearful.” Because now looks like a great time to get greedy and buy a new Ford truck.

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Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other sites.

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