How Much Money Would You Spend on a New F-150?

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New F-150

With truck prices rising into the stratosphere, how much is too much?

Sure, we all love Ford trucks. But that doesn’t mean that the vast majority of our community lack at least a couple of bones to pick. And probably the biggest complaint we see and hear most revolves around the significant cost of new trucks these days. Sure, you can opt for a bare-bones XL and only spend around $25,000, but who drives one of those outside of a construction zone?

In the real world, most new F-150 trucks that sit on dealer lots have sticker prices much, much higher than that. And the reason for that is simple: Most people want a well-optioned truck, and Ford sells a ton of high-dollar, high-profit trucks these days. With luxury pickups on fire in today’s market, why not cater to your market and your customer? Turning a nice, fat profit is just icing on the cake.

 

When asked how much they’re willing to spend on a new, fully-loaded pickup, readers clearly lean toward the cheaper side of things.

 

Interestingly enough, however, most folks on the interwebs don’t seem to want to pay big money for their next new truck. We see that here on FTE, and we see it in this survey on The Globe and the Mail website. When presented with the simple question of how much they’re willing to spend on a new, fully-loaded pickup, readers clearly lean toward the cheaper side of things.

As of the time this article was written, a whopping 72% of respondents chose “under $50,000” as their preferred price point. While 18% would go up to $60k, 3% up to $70k, and 7% would spend over $70,000. Of course, everyone would prefer to pay less for more. But it’s an interesting factoid nonetheless.

So we want to know, how much would you be willing to spend for a new, fully loaded F-150? Chime in below!

 

Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other sites.

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