Meet the Customers Helping Make the 2017 Super Duty the Best Ever

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All-new 2017 Ford F-Series Super Duty Texas State Fair

Ford Super Duty pickup trucks need to be able to meet the tough work needs of their customers. At the end of the day, technology and innovation are great, but if they don’t work you’ve got a problem. To help with this, Ford enlisted five Super Duty business customers to be exclusive insiders into the new truck. We’ll be hearing more from them and from Ford in the coming weeks, so let’s take some time to see who they are.

Nate Berges

We had a chance to meet and talk to Nate earlier in the year at the Houston Auto Show, where Ford debuted the insiders program. A fan of this site, he’s also exclusive to Super Duty in his business. That business in manufacturing, where Super Duty currently dominates.


Nate also told us that he uses a Super Duty as his daily-driver family vehicle.

Tim Pope

Tim Pope is the CEO of Terry Tree Service, LLC. Forestry work is not only difficult, but it can also be quite dangerous. It’s important for the new Super Duty to be able to handle the rigors of the job while also ensuring driver safety.


The current Super Duty dominates the Forestry industry, with 50% of total trucks used.

Jack Mills Plum Contracting

Jack Mills is the owner of Plum Contracting, who is in the Heavy Construction industry.

Heavy Construction

Super Duty is strong in Heavy Construction, consuming 48% of the marketshare.

Stacey Nelson Sr. Fleet Manager Black Hills Energy

Stacey Nelson is the Senior Fleet Manager for Black Hills Energy, which is the grueling Oil and Gas Extraction industry.

Oil and Gas Extraction

Ford again has an impressive showing here, with 50% marketshare.

Josh Morris Power Grid Electrician

Josh Morris is an independent power grid technician, which is something most people are probably familiar with.

Electric, Gas and Sanitation

Ford Super Duty has their biggest showing in the Electric, Gas and Sanitation industry. They have a whopping 58% marketshare.

These industries are extremely important to Ford, so it makes sense to get some of the best in those industries to come in and help ensure that the new Super Duty is the truck that meets the needs for these industry customers.

We will surely see and hear more from these individuals as we get closer and closer to the launch of the new Super Duty later this year. Remember, they did a similar program for the launch of the all-new Ford F-150, mainly to help alleviate fears of an aluminum body.

All-New 2017 Ford F-Series Super Duty Chassis Cab

In the heavy duty world, customers are more receptive to the idea of aluminum since much of the mission-critical equipment that use everyday is made from the stuff. But the new Super Duty does have a decent number of changes, and communicating with the customers and getting input is how Ford will continue to dominate these and other industries going forward.

Do you use Super Duty in your daily lives for work? What are you concerned with about the new truck? Tell us your thoughts and opinions over in our forums!

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

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