Revisiting the 2009 Ford F-150 & its Unique Features
The 2009 F-150 introduced a handful of never-before-seen features in the half-ton class.
The 2009 model year introduced the 12th generation of the F-150 and with that new era came all sorts of new technology. Today’s “Throwback Thursday” video comes to us from the BagelFridays YouTube channel and it takes a look at some of the features that made the 2009 model year Ford trucks unique from the previous years.
The Ford F-150 for the 2009 model year saw a handful of unique features that had never been offered in the half-ton segment, if at all. This included the integrated pull-out bed step that is built into the top of the tailgate, the high tech bed inventory system, Wi-Fi connectivity and Trailer Sway Control; all of which made the F-150 a better truck for work and for play.
Of course, in addition to those unique features, the all-new 2009 Ford F-150 had a new look, a more luxurious cabin and a variety of V8 engines including two different 4.6-liter mills and the premium 5.4-liter option. These engines offered more power and better fuel economy than prior years without compromising any of the working abilities.
In Your Face Marketing
When the all-new 2009 Ford F-150 was introduced, the Motor Company tapped abrasive comedian Denis Leary to voice their commercials. Leary’s loud, in-your-face voice was great for driving home the key features, but as you see in the video above, Ford literally put the words in our face throughout the commercial. Key words in each phrase are stamped out on the screen as we see the then-new F-150 doing all sorts of truck things.
The commercial starts off by talking about how it would be nice if new trucks were based on more than just fuel economy, hauling and towing numbers. Leary talks about the key features mentioned above, but the commercial ends by pointing out that in addition to those unique items, the 2009 F-150 also leads in those metrics that matter more than anything in the truck world.
Crank up your speakers and enjoy!