Love It or Crush It: The 1994 Ford Power Stroke Concept

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1994 Ford Power Stroke Concept

Is the Ford Power Stroke concept worth saving, or should it be banished to the graveyard of ugly trucks?

Here in “Fordland” the term “Power Stroke” evokes certain positive adjectives such as strength, toughness, durability and power. Many of the engines carrying the Power Stroke moniker have become legendary in the world of trucks for these very reasons. But, it hasn’t always been a household name, of course.

In 1994 the Blue Oval decided to show off their shiny new engine, and for that they built the Ford Power Stroke concept. It’s safe to say that the design of the bulbous yellow truck didn’t exactly capture the essence of its engine. Heck, it’s hard to simply get past that “expressive” face. It looks like an old-school Keanu Reeves, with mouth slightly agape as it tries to digest the cruel things people are saying about it.

1994 Ford Power Stroke Concept

The rest of the truck is a design exercise in curvy. Even the running boards are unnecessarily artistic, and there’s a built-in visor, because those were so cool in the ’50s (today, not so much). If you can get past the giant truck mirrors, the backside of the Power Stroke is so large it would look right at home in some “twerking” instructional video.

In all fairness to Ford and the Weinermobile’s cousin, this is the way truck styling was headed in the ’90s. It was all about the curves back then, which is quite evident from the F-150s of that era. In fact, the interior of the Power Stroke concept is one of the few details that trickled down to production models. For us, that’s a good thing. We can’t possibly imagine anyone buying something this hideous, but then again, maybe they would.

We’re dying to know. Would you rock a truck like the Ford Power Stroke Concept, or should we kill it with fire?

Let us know!

Chime in with your thoughts on the forum. >>

Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other sites.

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