Lincoln MK LT: A Truck Before Its Time?
Pickup trucks seem to be getting more and more expensive with the passing of time. The Ford Motor Company sells more F-150s in the $50,000 and up price range than any other vehicle.
King Ranch and Platinum models lead the way with both cutting-edge technologies, premium features, and high sticker prices.
It appears that in 2015, Ford has mastered the fine art of building a luxury pickup. But it’s not the first time Ford has attempted to do it.
Not too long ago, under the Lincoln brand, they sold a luxury-themed truck called the Mark LT. It didn’t sell well in the United States, and was subsequently cancelled.
If it survived just another year or two, the truck might be a different story altogether.
The Mark LT was a premium trim truck powered by the 5.4L Triton V8 that was popular at the time. Features like DVD-based navigation and available backup camera set it apart from lesser pickups. But the truck’s sales were slow and it was discontinued for the 2009 model year.
In 2009, Ford created a Platinum version of the F-150 that more or less replaced the Mark LT in features. However, the Mark LT continued to remain in production in Mexico, where it sold really well, until the introduction of the 2015 Ford F-150.
Here in 2015, Ford has proven that people want luxury-minded pickup trucks. Had the economy not tanked in 2008, the Lincoln MK LT might have seen continued sales in the United States. It’s not difficult to imagine a new F-150 with a Lincoln badge considering the truck has technology like massaging seats and radar cruise control.
But was the failure of the Lincoln MK LT in the United States because of a poor economy, or did it suffer from an overall Lincoln branding problem? Let us know what you think in the forums!