J.D. Power Sees the “APEAL” of Three Ford Vehicles

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Pickup trucks, once seen as no-frills tools, are getting fancier and customers are supporting that trend with their wallets.

The scores in the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study show that to be the case as well. Owners rate their vehicles on a 1,000-point scale across 77 attributes. This year, the gap between scores of vehicles made by premium brands and non-premium brands is at a 10-year low. “Over the past several years, we have seen non-premium brands increasingly offer the types of in-vehicle technologies that used to be available only to premium buyers,” Renee Stephens, vice president of U.S. automotive quality at J.D. Power, said. “The positive impact these technologies have on owners is more pronounced among non-premium owners.”

For instance, look at the 2015 F-150, which came in first among Large Light Duty Pickups. It’s available with a 360-Degree Camera system, a lane-keeping aid, Active Park Assist, and Adaptive Cruise Control. During my drive of the truck last year, I found many of its tech features to not only be convenient, but easy to use.

Let’s not forget about the Expedition, though. It beat out the Chevrolet Tahoe and GMC Yukon to bring Ford the top honors in the Large SUV segment. The C-Max did the same against the Kia Soul in the Compact MPV category.

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Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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