Is the 2018 Expedition a Big Risk for Ford?
Ford’s All-New 2018 Expedition Looks Promising, but Will Buyers Take the Bait?
Ford is unquestionably on a roll lately. Right after revealing the refreshed 2018 F-150, the automaker pulled the covers off a revised 2018 Mustang. But will the third time be a charm after we saw the all-new 2018 Expedition drop this week? Business Insider, for one, expresses some concerns about the full-size SUV.
The Blue Oval is no stranger to taking big risks. Look no further than the F-150, which now sports an aluminum body that was implemented right after the financial crisis. That risk paid off big time, as the F-Series continues to dominate the competition in both sales and ratings. But if Ford wants its trucks (and the Mustang) to survive, improving efficiency is the key.
The Expedition is Ford’s latest large, gas-hungry vehicle to receive a lighter aluminum body and more efficient engines. The overhaul is long overdue, as the current generation has been around in largely the same guise since 2007. The changes add up to a 300-pound loss for the big ‘ute. And the newfound availability of the second generation 3.5-liter Ecoboost V6 and 10-speed transmission promise to aid fuel economy even further.
With less weight & more efficient engines, Expedition drivers won’t have to take out a loan to fill up their tanks. And that’s the definition of ‘future proof.’
Given the transformational success experienced by both the F-150 and Super Duty pickups, it’s hard to see the similar treatment as being a “risk” with the Expedition. Buyers love their SUVs and pickup trucks, and cheap gas has driven them to buy both in large numbers.
And when gas prices inevitably rise again, they probably won’t be trading these behemoths in for compact cars, a la 2008. With less weight and more efficient engines, consumers won’t have to take out a loan to fill up their tanks this time around. And that’s the definition of “future proof.”