Interiors Are the Next Battleground in the Pickup Truck Wars
The next big pickup truck battle won’t be fought over towing, horsepower, or performance. It’ll be fought inside.
I am quite the fan of the 2018 Ford F-150. The subtle changes and refinements over the big 2015 refresh make it a solid contender, and my favorite truck in this class.
A bunch of those subtle changes were in the interior, where materials felt even better; fit and finish was improved; and the truck felt like a nice place to sit. Even in the lower-trim base models, the materials were the highest-quality plastics. The truck doesn’t feel cheap, no matter which trim level you go for.
But with the progression of time, there’s a new truck contender on the market. If you haven’t been paying attention, Ram Trucks debuted the 2019 Ram 1500 at the North American International Auto Show. They followed up most of their trim introductions with a Laramie Longhorn at the following Houston Auto Show.
One of the biggest changes in the truck is in the interior, where the worldwide press is lauded just how nice the interior is. Some models have a massive 12-inch, split-screen display for the infotainment and truck functions. The Laramie Longhorn’s real wood dash is actually branded, like you would cattle.