Interactive Kiosks Help With Buying F-150
How do you buy the most technologically advanced Ford F-150 ever made? Do you just walk in and talk to a salesman? What if you want to know more about the truck?
To address these concerns, Ford is working on a high-tech solution for new truck buyers; an interactive kiosk. They’ll soon be available at 1,900 dealerships nationwide for you to check out.
These interactive kiosks provide all sorts of information about the truck, and can be updated more easily than banners or signs. If you’re bored while your vehicle is in for service, you can check out the new truck and the benefits of the aluminum construction.
There is also a configuration tool that will allow people to perform a “high-level” configuration of the vehicle. It sounds like it won’t be as complex as Ford’s Build and Price tool online, which is a bummer.
It seems to make sense to have the customer be able to configure a truck exactly how they want, see the MSRP, and print something out to hand to a salesman and say, “get me this exact truck.” Showing the MSRP is probably why they don’t do it.
They’ll also function as an assistant to a salesperson for the more intricate details of the truck. Hopefully, dealerships won’t use this as a crutch for actually training their people. People have preconceived notions about aluminum, and it’ll be difficult to overcome those buying objections when a salesperson isn’t fully trained.
Even though the kiosks only show the Ford F-150, and not anything else that they make, some dealerships like the idea so much that they’ll have two installed in their showrooms. We’ll be sure to check our local one out the next time we’re in!
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