Detroit Design Students Reimagine the F-150
We have seen the future of the F-150, and it’s weird. Cool, but weird.
It’s hard to improve upon the Ford F-150. It’s the most popular truck, bar none, for a reason. Combining style and strength, capability and charisma, it has dominated the market with a loyal and enthusiastic following. Trust us, we know. But as times and technology change, so too will the F-series need to evolve. What will the F-150 look like in a world with autonomy, and electric vehicles? Ford wants to get ahead of the curve, and the Blue Oval is looking at these upcoming changes and challenges as opportunities to create and design exceptional vehicles that people love to drive.
To encourage this spirit of innovation, Ford looked to the students at Detroit’s College for Creative Studies. Last September, Ford Motor Company offered the future automotive designers a chance to create a “future truck,” a re-designed and re-imagined Ford F-150.
The Blue Oval chose three winners, and the designers each received a $3,000 scholarship and an opportunity to have their ideas seen by the industry. What Ford received was three very different designs; each enthusiastic, unconventional, and visionary.
“When I was in school, everyone wanted to do sports cars, and it amazed me how excited these students were to do a pickup and look at it in an entirely different way,” Craig Metros, Ford’s head of exterior design for North America, told Wired Magazine.
‘When I was in school, everyone wanted to do sports cars, and it amazed me how excited these students were to do a pickup and look at it in an entirely different way.’
One design that went all in on a futuristic design was an awesomely-original rendering by Josh Blundo. In lieu of a five-seat traditional truck, Blundo created a truck for one, with what appears to be extending arms.
