Another Wacky Ford Ranger Commercial: Throwback Thursday

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With four doors for maximum cargo capability, the midsize Ford Ranger serves as a rock band’s economy tour bus.

The Ranger has been out of the American market for quite a few years, but with its return to the lineup for the 2019 or 2020 model year, it will enter a crowded segment of popular small trucks. Needless to say, Ford will have to find ways to make the new Ranger stand out against the likes of the Toyota Tacoma and the Chevrolet Colorado. But, that will be much tougher than it was in the earlier days of the compact pickup.

This week’s “Throwback Thursday” video features a commercial for the 1999 Ford Ranger, which focuses on the class-exclusive four-door configuration. Courtesy of the Classic Car Channel on YouTube, this old TV ad features a guy named Steve and his band, which all manage to fit into his brand new Ranger. Along the way, they had to leave paved roads and traverse some pretty rough terrain in order to save time. Ultimately they made it to the gig – much to the dismay of the patrons who don’t seem to enjoy Steve’s band.

1999 Ford Ranger ad

In this day and age, it has become difficult to find a new truck of any size with only two doors, but back in the 1990s, the Ford Ranger was the first compact pickup to offer the larger cab. In fact, when this commercial was made, it was the only four-door compact truck sold in America. Talk about having a key advantage in passenger space and ease-of-use over the competition.

How will you order your new Ranger, with two or four doors?

Chime in with your thoughts on the forum. >>

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