Ford’s Mighty F-650 and F-750 Haulin’ Ass Out of Showrooms
The news lately has been nothing but positive for Ford’s F-650 and F-750 medium duty trucks. The Ohio-built machines offer something unique to the marketplace that’s ripe for growth an expansion. Proof of this lies in the sales numbers, which are phenomenal this year.
Ford is the only manufacturer to offer a full-line of Class 1 through Class 7 trucks. So far this year, Ford has sold more of those trucks than they did for the entire 12 months of last year. For a relatively niche product, that’s a big victory. Sales haven’t seen this level since nearly 20 years ago in 1997.
Why the success? Perhaps it’s the 250,000 mile diesel warranty? Maybe it’s the unlimited customization? Maybe it’s the all-Ford components? Maybe it’s how easy it is to drive? All of these are surely factors, along with a bigger need for truck drivers. “We’re seeing growing interest in the new tractor from beverage and hauling fleets,” says Kevin Koester, Ford medium-duty truck and Super Duty fleet marketing manager.
Officially, Ford’s sales targets are “as many customers that want them,” it does appear from an outside perspective that the medium-duty truck segment is ripe for growth. Ford’s decision to build them in Ohio puts them in an even more competitive position to conquest.
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