Ford’s F-150 Juggernaught Keeps on Truckin’
Can anything stop the sales success of the Ford F-Series pickup truck?
Last week we told you about some Tesla loyalists who think the F-150 is going to be dead in a few years. Since then, Ford announced their sales numbers for last month, and it’s the best it’s been in a long time.
For the first half of the year, Ford sold just over 450,000 F-Series pickup trucks. While nobody can guarantee that that pace will continue, if it does sales will exceed 900,000 for the entire year. That’s a record pace for F-Series and it shows just how much people are still spending money on pickup trucks.
The segment is up, too. All of the Big 3 saw gains in their pickup truck sales. It’s even more surprising since both Chevrolet and GMC have new versions of their half-ton trucks coming this year.
There are tons of reasons why F-Series remains popular. The F-150 has more engine options than ever before, including an epic base 3.3L V6 and a new 3.0L Power Stroke diesel. The Raptor, which is still fairly new, is getting an update for 2019 that includes adaptive FOX Racing dampers. Even Super Duty is more versatile than ever.
Despite trucks getting more expensive, these pricey trucks are selling well. More luxury features are appealing to more truck buyers, who are coming from luxury cars to get the truck experience. For some, it’s a no compromise vehicle. If you can get the luxury features of a Mercedes-Benz with the practicality of a F-150, wouldn’t you? Now buyers can.
It’s unclear how future tariffs will affect the auto industry. Even though F-Series is built in the United States, some parts are sourced globally, so there might be an affect. But outside of the political climate, it appears that truck sales aren’t showing any signs of slowing down.
That’s good for the overall economy. These U.S.-built vehicles keep people employed and at work. Suppliers and local businesses all benefit from a strong automotive market, especially trucks.
Eventually we’ll reach peak truck, but that doesn’t seem to be happening yet.