Ford’s 2016 F-150 Limited Is a Bargain!

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Pickup truck prices are soaring, and we Americans keep on buying them. Our insatiable appetite for premium trucks has convinced the truck makers to build trucks with even more and more luxury. Ram has the Laramie Limited, Chevrolet has the High Country, and Ford has just brought in a new Limited of their own. The new 2016 Limited is expected to start at $60,000. While that sounds like a lot of money, I’m here to say it’s a good deal.


How can a truck like this be a good deal? When you’re trying to consolidate two vehicles down to one, or you’re looking for one vehicle to do it all. Let’s just take a look at some of the key features of the 2016 F-150 Limited:

  • Massaging seats.
  • Radar cruise control.
  • LED headlights.
  • Panoramic moonroof.
  • Heated and air conditioned seats.
  • Active lane keeping.
  • 4-Wheel Drive

Plus, you get a decent amount of cargo room in the 5.5″ bed (plus a bed extender if you need more room). Now, let’s take a look at owning two vehicles. We’re going to assume you want the 4-wheel drive for winter, and not for off-roading.


First off, you’ll need a truck. Since you’ll have a car for all of your luxury needs and desires, we’re going to get the cheapest truck you can currently get. We’re going to assume you’re brand loyal to Ford.

The least expensive F-150 you can purchase new is $23,975 right now with incentives.


For your luxury car needs, you want the Lincoln MKZ. To get a MKZ with the options that the Ford F-150 Limited has, you’re going to need to look at a Reserve model with some of the option boxes checked. For an appropriately equipped MKZ, with incentives, you’re looking at a price of $46,560.

If we break out the good old fashioned calculator, we’d see that with incentives, we’re spending $70,535 to own both. The expected price for a fully-loaded Limited F-150 is around $70,000.


The math starts to make sense if you want a truck in your household to go along with your everyday car, but don’t want to mess with having two vehicles. The F-150 Limited will have more horsepower and torque than the base F-150, and the MKZ (which we used the cheapest all-wheel drive version, which was the 2.0T).

It also has the added benefit of being a darn nice truck when you’re hauling your boat or cargo around. But when it’s time to take the spouse out for a night on the town, it’s right at home there, too.


Having one vehicle to do everything you’ll ever need a vehicle to do does have some advantages, and Ford is catering to that market with their upscale Lariat, King Ranch, Platinum, and now Limited trim levels. It’ll be interesting to see how many of these uber-luxury trucks they end up selling. My guess is that it’ll be a lot.

What do you think? Sound off with your thoughts in the comments or over on the forums!

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

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