Ford Snags Woodward Dream Cruise Sponsorship From Chevy
America’s largest and most iconic celebration of automotive culture will feature a lot more Blue Ovals this year.
Every year Detroit hosts tens of thousands of cars, and over a million spectators in what has become a big part of American automotive culture. People line the streets of The Motor City for the Woodward Dream Cruise, the largest annual celebration of its kind. And this year, it has a new presenting sponsor – Ford Motor Company.
Ford recently signed a one-year deal for the sponsorship with the option to renew next year. The automaker replaces Chevrolet as the presenting sponsor, who held the title over the last six years. When you consider the Blue Oval’s commitment to the city of Detroit, and the history of the Woodward Dream Cruise, it’s a match made in heaven. As a result, Ford officials certainly recognize, and appreciate that connection.
“Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture,” Mark LaNeve, Ford Vice President, U.S. Marketing Sales and Service said in a statement. “From Fiesta to GT, we’re obsessed with making driving fun and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.”
Ford’s involvement makes even more sense as the Dream Cruise prepares to host Mustang Alley for the 19th year. Mustang owners from around the world convey in Detroit to show off their pony cars for the event. And Ford says that gathering will be bigger than ever this year.
In addition to seeing more Blue Ovals, there will be plenty of special rides to check out as Ford plans to show off the 2018 Mustang on-site ahead of its release later this year. An estimated 1.2 million people are expected to attend the 23rd annual Woodward Dream Cruise on August 19th, with more than 40,000 cars on display.
We call that the ultimate car event, and for Ford got the ultimate advertising opportunity!