Ford Wins Another Auto Show, This Time with Lincoln
The four biggest auto shows in the United States are Detroit, Chicago, New York, and Los Angeles. It’s often difficult to declare a single winner at any of these events, but it’s even more rare for a manufacturer to win at more than one. So far this year, Ford has won two; the Detroit show with the Ford Performance trifecta, and in New York with the Lincoln Continental.
Back in Detroit I was a little bit leery of Ford announcing three superstar cars at once, instead of stringing out single announcements over a few shows. By doing so, it bolstered the overall story from that show, whereas each individual vehicle (except for the GT) might not have received as much attention.
CHECK OUT: Ford Wins the Detroit Auto Show
Fast forward a couple of months to the New York International Auto Show. Many of the high-end or high-performance manufacturers recently announced their new products in Geneva, leaving the door open for a big announcement in New York.
We all knew the Cadillac CT6 was coming; General Motors made no effort to hide that they were working on a big, flagship sedan. It appeared that they’d have no competition.
We also all know that Lincoln is in need of some serious help. Ford doesn’t want the brand to fail, but they’ve been struggling for years on how to keep the marque relevant.
New products were the answer, starting with the MKZ. While a good car in its own right, it still was “too much like a Fusion” to really take off. Engineers and designers at Lincoln managed to fix that with the MKC. I’ve driven several MKCs now, and none of them feel like an Escape when driving them.
Hopefully Lincoln managed to duplicate that magic with the MKX, distancing itself from the new Ford Edge. I like the Ford Edge, but the MKX needs to be more than just a good car.
What was seemingly less expected was a new big sedan. While Lincoln isn’t talking yet about what underpins the new Continental, it does appear to have all the bits to make it special. The 3.0L EcoBoost engine is bespoke, and exclusive, to Lincoln. The interior is more Bentley or expensive Audi than it is Taurus.
But even more important than being a special car is that people are talking about it. Twitter is buzzing with comments, both good and bad, about the Continental. Other manufacturers are taking notice, including designers with Bentley who think the car is a cheap Chinese knockoff.
But regardless, people are talking about Lincoln in a way they haven’t in a long time, and that’s a good thing for the Lincoln brand, and the Ford Motor Company as a whole.
Also, by being the most-talked about vehicle of the auto show, I think it’s safe to say that they have, yet again, won another auto show. The real question is, what will Ford have in store for Los Angeles? It’s in November so they, in theory, have plenty of time.
What do you think is next in the Ford or Lincoln lineup? Share your thoughts with us in the forums!