Ford Will Help Make the Essence Festival the Place to Be This Fourth of July Weekend

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A lot of you will be traveling this Fourth of July weekend. Perhaps you’ll go to New Orleans. If so, you might want to swing by the 21st annual Essence Festival. Ford calls it a “cultural celebration featuring a mix of established names, promising newcomers and cherished festival favorites.”

The event will include musical performances at the Ford Superlounge in the Superdome, various speaking engagements, and, of course, Fords. This is the seventh year in a row Ford will be the exclusive automotive sponsor of the Essence Festival.

At the Ernest N. Morial Convention Center, you’ll be able to test-drive new Blue Oval models such as the 2015 Edge, Mustang, F-150, and Explorer. You might even win the keys to the Ford of your choice (as long as its MSRP doesn’t exceed $30,000). If you opt-in for Ford communications there, you’ll get $750 cash back on the purchase or lease of a new 2014 or 2015 Ford vehicle.

Ford Warriors in Pink, who raise money to promote awareness of and fight breast cancer, will donate $20 for each of the first 250 test drives to the Young Survival Coalition, which helps support and empower young women diagnosed with breast cancer.

However, the vehicle everyone will probably want to take for a spin the most will be the 2017 GT, which will be featured prominently in the Ford display at the convention center.

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via [Ford]

Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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