Half of All Ford Trucks Sold in 2017 Cost More Than $55,000
Regardless of how these price tags make you feel, Ford is simply delivering the products that customers are feverishly demanding.
The Ford truck is quickly becoming America’s mainstream luxury vehicle. The fact that folks across all social classes are ditching their sedans and SUVs to get into plush Ford trucks is mind-blowing. What’s also mind-blowing are the average transaction prices these trucks are commanding, and the rate at which they’re increasing.
Let’s begin by clarifying this story’s headline. Ford Truck Enthusiasts visited five different Ford dealership websites, analyzed their inventory, and tallied the manufacturer suggested retail prices (MSRP) of 10 different F-150 Lariat pickup trucks. The result of such arithmetic delivered the following magical number: $55,029.
According to Ford’s September 2017 sales results, dealerships managed to sell a total of 82,302 F-Series trucks. That in itself is impressive, but what’s even more newsworthy is the fact that an outstanding 52 percent, or 42,797 trucks to be precise, was made up of what Ford calls the “high series.”
A high series truck is any trim level above XLT, such as Lariat, King Ranch, Platinum and Limited. MSRP for high series trucks ranges from a “low average” of slightly over $50,000 for Lariat, to $66,000 for Limited. Furthermore, the F-Series’ average transaction price in September increased $2,300 versus last year. That means every customer paid over two-grand more for their truck in September 2017 versus last. The price difference can come from upgrading to a higher trim or buying optional equipment.
Think Ford got lucky in September? Think again. Trims such as Lariat, King Ranch and Platinum have consistently represented more than 50 percent of the 658,636 F-Series sold in retail in 2017. With all of that in mind, we can refer back to our average Lariat MSRP of $55,029.
Considering that Lariat is the “lowest” of the high series, and according to our in-house calculations, we can deduct that 50 percent of all F-Series trucks sold in 2017 have had a selling price of at least $55,029.
Do you still think no one is buying these expensive trucks?
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