Ford Trucks Ahead in September Despite Strong Overall Sales
Will trucks and SUVs maintain their sales supremacy as Ford begins to focus on all things 2018?
It’s not a surprise for any given monthly report to praise F-Series’ sales performance. After all, the best-selling line of pickup trucks has been Ford’s bread and butter for over four decades. In recent years, Ford SUVs have emerged as the perfect companion to the best-selling trucks, together forming a sort of unstoppable, highly profitable duo.
September 2017 wasn’t the exception, as both trucks and SUVs ruled the Motor Company’s balance sheets by delivering positive sales growth over September 2016. In addition, Ford Transit vans also saw an uptick in sales along with fleet and Lincoln SUVs. All of this came in the midst of several of the Blue Oval’s revenue and logistic channels being affected by natural disasters.
Overall Ford Motor Company’s sales increased 8.7 percent in September, including retail and commercial. Retail sales alone increased 4.4 percent over September 2016 for a total 169,544. When it comes to fleet sales, the months of September and October are commonly known as “turnaround” months, as clients phase out older models and order new ones. This led to a total of 52,704 fleet vehicles sold, representing a 25.1 percent increase versus 2016.
“Our September sales were strong across the board – including retail, commercial and government. We’re pleased to say recovery in Houston and Florida is moving quickly, with all of our dealers in the area now back up. We couldn’t be happier with the tireless effort from our dealers, employees and the countless first responders who are moving so quickly,” said Mark LaNeve, Ford vice president U.S. Marketing, Sales and Service.
As expected, F-Series sales rose 21.4 percent, with a total of 82,302 trucks sold. So far Ford has sold 658,636 F-Series trucks in 2017, up 10.6 percent from 2016. With a monthly average of 73,181 trucks, it seems unlikely they will reach their goal of one million trucks sold in a calendar year.
Ford SUVs gained 8.8 percent last month, their best retail performance since 2003. In addition, Escape, Edge, and Expedition all posted retail gains. Meanwhile, Explorer sales totaled 18,898 vehicles last month, making it the best September retail sales performance in 13 years for the legendary SUV.
How will the rest of 2017 play out for Ford? We won’t have to wait long to find out.