Ford to Debut New Performance Vehicle at Europe’s ‘Gamescom’

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First-ever vehicle to be launched at Europe’s largest gaming event, happening Aug. 21-25, will also be added to upcoming racing video game.

Get ready for the real and virtual worlds to collide at the upcoming European gaming event Gamescom, where Ford will reveal a new performance vehicle, both for drivers and gamers.

The first-ever vehicle launched at Europe’s largest gaming event, being held August 21-25 in Cologne, Germany, promises to bring the fun back to on- and off-road driving. It will also be added to a forthcoming racing video game, enabling gamers to push the vehicle to its limits on virtual racetracks.

At the Ford stand at Gamescom, visitors will be able to test their driving skills on eight racing pods and a special 4D racing simulator, built specifically for the event, which offers the nearest-to-real experience imaginable for driving a performance vehicle.

During the event, each day’s lap record holder on the 4D simulator will win a trip to the U.K. to spend a day with the M-Sport Ford World Rally Team.

With more than 355,000 visitors and 919 exhibitors, Gamescom serves as the central platform for the European computer and video game industry. In previous years, Ford wrapped a Focus RS in special Forza livery, set a new Guinness World Record  title for the “longest video marathon on a racing game,” racing the virtual Ford GT around Le Mans for 48 hours, and offered gamers the chance to win a real-life Focus RS track-driving experience with tuition from Ford racer, Harry Tincknell.

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