Ford Says ‘Climate Change Is Real’ and Charges Forward With Greener Vehicles
Despite how you, or the Whitehouse might feel about global warming and emissions, Ford is committed to building greener vehicles and sustainable facilities.
Unless you live under a rock, you’ve enjoyed a healthy dose of “Covfefe” and “Paris Agreement” by now. While most of the news coming out of the Whitehouse are downright laughable, others, regardless of how sensationalist they become on social media, are a pretty big deal.
The Paris Agreement falls under the “pretty big deal’ category, and regardless of how Washington and a certain percentage of the population feels about climate change, Ford Motor Company is continuing their mission to build fuel-efficient vehicles and sustainable facilities. In fact, the Blue Oval’s crosstown rivals feel the same way, as General Motors has reinforced their adherence to the Ceres Climate Declaration.
Ford told CNBC it believes “climate change is real, and remains deeply committed to reducing greenhouse gas emissions in our vehicles and our facilities. Our commitment to sustainability is why we’re investing so heavily in electrification and adding 13 new electrified vehicles to our lineup.”
Furthermore, a General Motors spokesperson said they champion “climate action and awareness,” and “Nothing showcases our commitment more than our leadership in electric vehicles and the Chevrolet Bolt EV.”
There’s no doubt Ford has paid the ultimate price for engaging on an extremely long-term business strategy — one that relies on lighter, fuel-efficient, and electrified vehicles. Not only has their stock price suffered, but it even cost ex-CEO Mark Fields his job. Abandoning full size SUV development to focus on technologies like aluminum body construction and EcoBoost engines allowed the Tahoe and Suburban to thrive. In addition, fuel prices have dropped instead of risen, making things even more complicated.
Ford is committed to doing what they believe is right for the environment, and they’re willing to ignore what governments, and even bottom lines have to say.
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