Ford Debuts New Puma SUV for European Markets
Copious rear storage and Ford EcoBoost Hybrid enhance Puma performance.
Ford Europe unveiled the new Ford Puma, an SUV-inspired compact crossover that a sporty exterior design, best-in-class load space, and sophisticated mild-hybrid powertrain technology.
The new Ford Puma introduces a new chapter in Ford’s design identity with styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines.
“From day one we envisioned a vehicle in this segment that was immediately recognizable–and as a result we’ve created a compact crossover unlike anything we’ve ever produced before,” said George Saridakis, director, Interior and Exterior Design, Ford of Europe. “This stunning new look represents the next chapter in Ford’s design identity, while the overarching concept of ‘sexy sanctuary’ employs ingenious and elegant engineering solutions that–in combination with the highly expressive exterior–will delight and surprise customers, fulfilling their distinct needs and desires.”
Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading luggage capacity of 27,800 cubic inches.
Powerful, responsive performance and optimized fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0 l EcoBoost engine to deliver up to 152 hp.
Advanced driver assistance technologies delivering a simpler and less stressful driving experience include: Adaptive cruise control with Stop & Go, speed sign recognition and lane centering, new local hazard information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors.
Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.
“Our customers told us they want a compact vehicle with stand-out looks that also delivers solutions for everyday living. The result is our new Ford Puma–charismatic, practical and offering technologies from massage seats to mild-hybrid powertrains,” said Stuart Rowley, president, Ford of Europe.
The new Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe, including the Fiesta Active, Focus Active, EcoSport, Kuga, Edge, and the all-new Explorer Plug-In Hybrid. SUVs now account for more than one in five Ford vehicles sold in Europe, and sales rose more than 19 per cent in 2018.
Puma will go on sale at the end of the year, and will be produced at Ford’s Craiova Assembly Plant, in Romania.
Check out more details on the Puma in this video.
Photos: Ford
