Ford of Europe Teases New Puma Crossover in Amsterdam

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2020 Ford Puma Crossover

New Puma compact crossover to leave Romanian factory in late 2019, will use EcoBoost Hybrid technology for motivation.

Amsterdam is known for a few things. Its canals and dams, for one. Tons and tons of bicycles rolling through the city, of course. Not to mention the massive flocks of tourists who have prompted the city’s mayor to ask them to visit anyplace else in The Netherlands.

Amsterdam was also the host for Ford of Europe’s “Go Further” event April 3, where it unveiled a few new vehicles, including a glimpse of the upcoming Puma compact crossover, based on the Fiesta platform.

Ford Puma

“Innovatively engineered and seductively styled, we think Puma is going to really resonate with compact-car customers in Europe,” said Ford of Europe boss Stuart Rowley. “If you want a car that can turn heads on Friday night, and swallow your flat-pack furniture with ease on Saturday afternoon, then you’ve found it.”

Unlike the previous Puma, a compact coupe built from 1997 to 2002, the new Puma crossover has wing-top mounted headlamps, a raised ride height for more confidence behind the wheel, and attractive styling in line with Ford’s other Euro-market crossovers.

Ford EcoBoost Hybrid 48-Volt Powertrain

Power for the Puma crossover is an EcoBoost Hybrid 48-volt powertrain featuring a 1.0-liter three-pot with a belt-driven integrated starter/generator, providing tons of torque for hauling away the aforementioned flat-pack furniture (nestled in the deep rear storage compartment), and plenty of savings at the pump.

The new Puma will depart to showrooms near the end of 2019 from Ford of Europe’s Craiova Assembly Plant in Craiova, Romania, riding on a wave of SUV and crossover sales on the continent; over one in five vehicles sold by Ford of Europe are SUVs and crossovers.

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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