Ford January Sales Down, but Transit and SUV Sales Up
What were you doing in February of 1985? If you were a Ford employee, you were probably celebrating outstanding January van sales. That’s what the Blue Oval folks are doing again today because, thanks to the Transit, Ford enjoyed its best January van figures since that magical month in the Reagan era.
Last month, Ford dealers sold 9,631 Transits, a 51-percent increase for January. Ford’s SUVs did well, too. In fact, their January sales increased by three percent – to 50,212 units – compared to the first month of 2015, giving Ford its best sales start in 12 years.
Although Ford’s overall U.S. sales of 173,723 vehicles marked a three-percent January decline and the January numbers for F-Series trucks were down five percent to 51,540 pickups, the folks in Dearborn had more reasons to celebrate. Average transaction prices climbed by $2,500 for the F-Series and $1,800 for the Blue Oval as a whole.
The Lincoln crew is probably partying right now, too. It moved 7,177 vehicles in January, bringing sales for the month up eight percent relative to January 2015. More than a quarter of those, 2,052, were the all-new MKX.
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photo credit [Ford]