Ford is Expanding in the Middle East and Africa
If you watch videos shot in the Middle East that feature vehicles, you’ll often see either ratty old pickups and 4WD SUVs or gold-plated hypercars.
Ford recently brought a variety of its models to the Dubai International Motor Show, letting customers in that part of the world know what it offers to fill the gap between those two extremes. Attendees got eyefuls of the 2017 Ford GT, the 2016 Explorer, the Shelby GT350, and the 2016 Ranger, which features SYNC2 and front and rear park assist systems, among other Blue Oval vehicles.
According to the Saudi Gazette, Ford will be selling eight vehicles in the Middle East/Africa market by the end of 2016. In between social causes, such as AIDS awareness programs in South Africa, the automaker will be focusing on opening 35 dealerships in the area over the next couple of years. By the end of the 2010s, sales in the Middle East and Africa market are expected to increase by 40 percent to 5.5 million vehicles.
Ford’s luxury division, Lincoln, will soon be opening an important dealership of its own: its first in Dubai and the first in the United Arab Emirates to sell only Lincoln-star-branded models. China will be selling Lincolns, too. In fact, Ford will open a new dealership over there every ten days next year. Ford’s Executive Vice President and President in Europe, the Middle East, and Africa, James D. Farley, Jr., said, “Two or three of our Chinese stores are in the 10 largest Lincoln dealers in the world.”
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via [Saudi Gazette]