Ford Should Follow in the Ram Rebel’s Footsteps

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2015 Ram 1500 Rebel

During the 2015 North American International Auto Show, the folks over at Ram Trucks dropped from the skies the Ram Rebel. Though the truck is visually quite different from the other products in their lineup, it’s not a comprehensive makeover the way that the Raptor is from the normal F-150.

Some began to question if the Rebel is supposed to compete with the Raptor. We covered that that is not the case, but I’m here to to claim that Ford should be looking very closely at the Rebel and consider offering something like it in its lineup.

2015 Ram 1500 Rebel

So why do I think the Rebel is such a great idea? Let’s first look at what the Rebel is. Basically, it is a regular Ram 1500 with air suspension that has been lifted (using the air suspension) and fitted with off-road tires. If you’ve driven an air suspension-equipped Ram before, it drives in the equivalent of Off Road 1 instead of the Normal setting. That’s it.

Yes, it’s a bit more complicated than that. There’s a unique interior on the Rebel, and the front grille is obviously different. But it has the same capability of a normal Ram 1500 in terms of towing capacity and performance.

So why build this truck? The folks at Ram noticed that they’d drive by a dealership and see one or two pickups out front that have been lifted and fitted with chunky tires. Dealers wouldn’t go through the process if there weren’t customers demanding them, but aftermarket lifts can affect the manufacturer’s warranty. So Ram decided they’d just build a truck in that type of configuration.

So why should Ford build a competitor to this truck? It’s quite simple. Customer demand for a lifted truck is out there, but as we know trucks are getting more and more expensive. The Rebel won’t cost much more than a regular 1500.

For a Ford customer to get lifted off-road looks from the manufacturer, they’d have to spring for the Raptor. While we don’t know pricing, I’d expect the new Raptor to be the most expensive Raptor ever.

2015 Ram 1500 Rebel

We also all know that the Raptor, with its desert racing Fox suspension, doesn’t have the same towing capacity of a regular F-150. When you put weight in the bed, or hook up a heavy trailer, the rear suspension will even start to sag. This Rebel alternative from Ford would have the looks of an off-road truck but retain all of the capability that comes with the new F-150.

They could even offer it with the 5.0L V8 that everyone is sad isn’t in the new Raptor. Trust me, it would sell.

What do you think? Am I crazy or do you think the Rebel has something to offer a truck buyer that isn’t currently available from the manufacturer? Sound off your response in the forums!

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

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