Ford F-Series Tops 70,000-Truck Mark for Seven Straight Months

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Ford Expedition sales jump 27.4%; Lincoln Navigator sales up 77.3%

Ford Motor Company today reported its September 2018 U.S. sales results, and there are plenty of impressive numbers, especially concerning sales of the Blue Oval’s F-150 trucks.

“F-Series posted its seventh straight month of sales above the 70,000-truck mark in September,” says Mark LaNeve, Ford V.P. of U.S. Marketing. “As part of that run, F-Series has exceeded sales of 80,000 trucks three times this year. Ford SUVs are running at a record pace this year. The Expedition turned in a strong 27 percent gain. Lincoln’s Navigator posted a 77 percent gain, with 88 percent of Navigators sold as high-trim series Black Label and Reserve models.”

September marks seven straight months of F-Series topping 70,000 sales. Transaction pricing is running at record levels of $46,600 per truck, up $1,000 over a year ago. Super Duty transaction pricing totaled a record $59,100 per truck in September.

Ford brand SUV sales are running at a record pace this year through September. Expedition turned in a 27.4 percent gain on record transaction prices of $63,600 as customers opt for more high series Platinum SUVs.

Representing just more than half the commercial van market, Ford’s overall van sales were down in September based on fleet order timing. Through last month, Ford van sales are up 3.8 percent, while Transit sales expanded 13.5 percent with 106,463 vans sold.

As America’s best-selling sports car, Ford Mustang represents approximately one out of every three sports cars sold here. Ford sold 5,770 Mustangs in September, a slight decline compared to what we believe was a down month for the overall sports car segment.

Lincoln clients are loading up on Navigator, with high series Black Label SUVs spending on average just 12 days on dealer lots. Overall
Navigator sales were up 77.3 percent last month, with transaction price gains of almost $30,000. The hottest market for Navigator ls California, with sales up 166.7 percent in September.

Highlights of Ford’s September Sales

For the industry, September presented a tough scenario for comparison due to strong performance a year ago resulting from pent-up and replacement demand following Hurricane Harvey in Houston, while September 2018 experienced some weather-related
impact due to Hurricane Florence.

  • Ford Motor Company’s September U.S. sales declined 11.2 percent on total sales of 197,404 vehicles
  • Ford’s overall average transaction pricing increased $1,500 for September, expanding more than twice the rate of the overall industry average
  • Ford F-Series topped the 70,000-truck mark for the seventh straight month, selling 75,092 pickups in September. Three times this year, F-Series has sold above the 80,000-truck mark, while no other pickup has even surpassed 60,000 trucks sold in a month
  • Ford Expedition results were up 27.4 percent on a total of 3,627 vehicles sold, while Ford EcoSport turned in sales of 4,577 SUVs
  • Ford Mustang sales totaled 5,770 cars, representing a slight decline of 1.3 percent
  • All-new Lincoln Navigator remains white hot, with overall sales up 77.3 percent. Lincoln’s luxury SUV is maintaining an incredibly rich mix of high series vehicles

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