Ford F-Series Marks 42nd Consecutive Year as America’s Best-selling Pickup
F-Series dynasty continues with another stellar year, and SUVs and vans are setting sales records, too.
The word dynasty is often used to describe the most legendary sports teams of all-time. Groups like the Michael Jordan-led Chicago Bulls of the ’90s, who nabbed six NBA championships in eight years. Or the New England Patriots of the early 2000s, a team that won three Super Bowls in four years. But no sports dynasty can come close to the incredible achievements accomplished by the Ford F-Series line of pickups.
With 2018 in the rear view mirror, Ford can now add yet another digit to their amazing streak of manufacturing America’s best-selling trucks. For the 42nd consecutive year, no other manufacturer can lay claim to that distinction. And with total unit sales of 2,497,318 vehicles, 2018 also marks the ninth consecutive year that Ford outsold all other manufacturers in the United States, no matter what sort of vehicle you’re talking about.
Things get more staggering, however, when you dive into the numbers. A whopping 36% of Ford’s total sales went to the F-Series, a total of 909,330 trucks. That’s a 1.4% increase over last year, and a massive cash cow for Ford. The brand’s average transaction pricing set another new record in December, reaching $38,400. That’s considerably more than the industry average of just $34,000.
But it wasn’t just the F-Series making noise in 2018, either. Ford sold 217,653 commercial vans in 2018, making it the top U.S. seller in that segment for the 40th straight year. Ford also set a new personal SUV sales record by moving 797,238 units. The new Expedition led that surge with a 47.2% retail increase for the month and 35.4% jump for the year.
With a host of new models on the way in the next several months, that momentum looks likely to carry on in 2019. But at the very least, Ford knows it can count on the backbone of America, the F-Series, to lead the way indefinitely.