Ford F-Series Breaking Sales Records as Summer Arrives
Blue Oval amasses winning lineup over first half of 2018 on the strength of F-Series, Expedition & Navigator.
Been seeing a lot of Ford F-Series pickups on the road lately? Perhaps a few more Expeditions and Navigators, too? Your eyes are not deceiving you: Ford’s truck and SUV portfolio has been killing it on the sales floor as summer arrives.
Ford dropped its latest monthly sales report for June 2018, and it is impressive. Overall sales for the month come to 230,635, with the bulk made in the retail channel; overall fleet sales went down 2.3 percent for the month, despite commercial fleet sales climbing up to six percent.
But the big news from the report is the big strength of the F-Series when it comes to sales. The segment leader “is on a record-setting pace with sales up 4.1 percent over the first half of 2004, a then record year for F-Series, with 939,511 pickups sold.” Along with the SUVs, Ford sold nearly 1 million units from January through June 2018, helping to maintain the Blue Oval’s status as the largest truck and SUV seller in the United States.
Speaking of SUVs, sales of the Ford Expedition are up 21 percent in the retail channel, posting an overall retail gain of “37.3 percent in the first half of the year.” Over on the Lincoln side, however, the Navigator is knocking out grand slams like the 2018 Cincinnati Reds, moving quickly from showroom to show garage at a retail gain of 120 percent in June. The overall gain for the first half of 2018 is equally amazing, coming in at around 116 percent. And of course, all SUVs set a new June sales record this year, 77,453 units making their way from the dealer lot to soccer practice and hardware stores.
The first half of 2018 has been good to Ford in general, having sold nearly 1.23 million vehicles. As the market shifts further into trucks, SUVs and crossovers, we expect the Blue Oval to continue do as well for the final half of 2018, if not better.