These Ford Commercials From 1976 Are a Blast From the Past!

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Time travel may not be possible yet, but watching old TV commercials is about as close as you can get. The Classic Car Channel on YouTube has graciously compiled 15 Ford Truck commercials from 1976, and it makes for an entertaining trip down memory lane – even if you were never there in the first place.

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It’s interesting to see how Ford marketed their trucks back then. Cowboy imagery shows up in quite a few of the ads, while others featured folks enjoying the great outdoors on a classic Husqvarna or Hodaka two-stroke enduro instead of a horse.

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Durability is important too, with nearly all of the ads reminding you that “93 out of every 100 Ford trucks built since 1963 are still on the job.” I bet that number is considerably lower now due to the ravages of rust, even though a few of the ads reference the galvanized steel construction of the inner fenders, cab, and bed – high-tech stuff back in 1976.

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Two of the ads that stuck out to me boasted about fuel economy numbers – in 1976, Ford offered a pickup with the most fuel-efficient V8 (F-100 with the 302 V8) and the most fuel efficient truck overall, the Ford Courier. Americans were pretty fuel conscious in those days – some things never change. Again, a true blast from the past.

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Some styles do change, though, and the Econoline ads are particularly entertaining. 1976 places us smack-dab in the middle of the custom van craze, and Ford was eager to capitalize on their popularity. If I was building a time machine back to 1976, I couldn’t think of a better choice than a flamed Econoline with shag carpeting, swiveling captain’s chairs, and some Thin Lizzy or Aerosmith (preferably on 8-track) to set the mood!

Enjoy the blast from the past!

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Cam Vanderhorst is a contributor to Harley-Davidson Forums, Ford Truck Enthusiasts, Corvette Forum, and MB World. He is also a co-host of the Cammed & Tubbed podcast.

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