First-Gen Ford Bronco Tops Hagerty’s Vehicle Ratings

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Classic Ford SUV climbs the collectability ladder, commanding big bucks across the board.

Hagerty has placed the first-generation Ford Bronco atop its most recent Vehicle Rating list. That list, updated May 1, had the classic 1966 to 1977 SUV displacing the 1976 to 1986 Jeep CJ-7 on top of the list. In the ratings, the Mk.1 Bronco earned 99 of a possible 100 points.

The bump for the Bronco came after a strong showing at Barrett-Jackson Scottsdale in January. In a report, Mike Guilfoyle of Hagerty said that Bronco value was up 9.5 percent on average, and the Scottsdale auction prices were 40 percent higher than the company’s current guide.


Hagerty’s current Valuation Tools report on the Bronco show an average value of $18,800. However, Hagerty values “Excellent” condition Broncos at $30,800 and “Concours” condition examples at nearly $50,000.

Two different generations of Ford F-Series pickup trucks also scored highly on the Hagerty list. The 1973 to 1979 F-Series earned 88 points while the previous-generation 1967 to 1972 F-Series scored 86. The 1961 to 1963 Ford Thunderbird did even better with 89 points to round out the Fords on the list.


Trucks took the top five slots on the list. After the Bronco and the CJ-7, Hagerty gave top marks to the 1973 to 1987 Chevrolet C/K Pickup, 1945 to 1968 Dodge Power Wagon, and 1969 to 1972 Chevrolet C/K Blazer.

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Eric Rood is a regular contributor to Corvette Forum and LS1Tech, among other auto sites.

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