Vintage Broncos Are Now Cash Cows

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Ford Bronco

Prices for Vintage Ford Broncos Have Doubled in Five Years. Get One While You Can!

You don’t have to be a life-long Ford or car connoisseur to realize that certain vehicles make comebacks, and when they do, prices skyrocket. We at Ford Truck Enthusiasts have noticed a developing trend with Ford Broncos in recent years, and we knew that sooner rather than later it would blossom. That time is now.

There are several factors that have contributed to the rise of the Bronco. One of them is the the consumer’s insatiable appetite for all things SUV/crossover, whether they’re off-road, family, or luxury-oriented. Another is the revival of off-roading as a hobby. Before, taking a truck off-road was a thing for high-schoolers, rebels, and why not — outlaws. Folks with jacked up trucks and SUVs were seen as adrenaline junkies that got high on rocks and mud, while “normal” people drove civilized cars.

A Bronco in decent and drivable condition averaged around $14,500 five years ago, compared to $29,000 in 2017.

Speaking of civilized, not all Broncos are turned into trail-slaying machines. A lot of them are restored to look very — pretty. Bright colors, white side wall tires, hand-crafted leather interiors, and chromed parts galore adorn Broncos raking in the big bucks at auctions nation wide. As a result, Broncos of all kinds are officially high-value classics.

Ford Bronco

Values on the Rise

According to Michigan-based classic car insurance company Hagerty, Broncos have nearly doubled in price in five years. A Bronco in decent and drivable condition averaged around $14,500 five years ago, compared to $29,000 in 2017. Furthermore, one in perfect condition has risen from $23,000 to $47,000 in the same time frame. That alone has given vintage Bronco owners a higher return on investment than any (legal) financial investment currently available.

Auctions such as Barrett-Jackson and Mecum have broken records in recent years, with 1968 and 1969 Ford Broncos bringing upwards of $100,000. Even a special edition unit sold for $500,000 in 2013, which is a world record for the iconic Ford SUV. Less stratospheric figures are being paid for Broncos across the country, slowly creating a prime market for sellers and consumers.

Whether you’re a baby boomer looking for a pristine Bronco, or a rebel searching for the perfect rock-crawling Ford, you better act now! In addition, if you’ve had a dusty and rusty Bronco sitting in your garage all along, you’ve found yourself a new cash-cow. You can thank us later!

Chime in with your thoughts on the forum. >>

Jerry Perez is a regular contributor to Ford Truck Enthusiasts, Corvette Forum, and 6SpeedOnline, among other auto sites.

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