‘El Bronco’ Commercial Sells Cars with Caliente Comedy

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Retro clip recreates the goofy charm of 1980s TV ads, all in terribly-spoken Spanish.

This week’s “Throwback Thursday” video comes to us from the YouTube channel of Finn Heimbold and it features a spoof commercial for the big-bodied Ford Bronco. We don’t have any details on this commercial, but if we had to guess, we would say that this may have been a project for a high school Spanish class for these two guys. The commercial is recorded in Spanish with English subtitles, making it the perfect piece for an introductory high school language course, but we don’t know that for sure.

Maybe these guys just had some free time on their hands, so with this sweet Bronco and a cell phone, they put together a faux sales commercial that can brighten our day. After all, anyone who has owned an old school beater like this Alaskan Bronco can understand the fun of having a ride like this one.

Ford Bronco with Host

Campy Commercial Fun

When this Ford Bronco was available at dealerships in the 1980s, automakers relied on some pretty ridiculous commercials. With the help of very low-end special effects, trucks in the 1980s took to the skies and performed all sorts of outrageously impossible stunts to draw the attention of television viewers.

This commercial follows that trend, taking a ridiculous approach to sell their new-old Ford sport utility vehicle. They talk about how it is the most resistant car on the market and this is displayed by throwing a rock at the fender. The Bronco shows no wear from that rock, proving their point.

Ford Bronco Waterproof Clip

Next, they show that it is waterproof by dumping a glass of water on the fender and once again, the Bronco is unhurt.

Finally, they proclaim that this classic Ford SUV can be driven into a volcano, and this is “proven” by holding the small flame of a lighter against the wet fender. Amazingly, the Bronco withstands this abuse.

Ford Bronco Commercial Spoof Front

Big Price

Imagine an SUV that was truly waterproof, volcano-proof and resistant to rocks. It would be expensive, and this Bronco commercial ends on the most ridiculous note, quoting a price of $30,000 per month. Better yet, they have other, junkier SUVs that you can purchase as part of a package for $50,000.

Ford Bronco Intro

If nothing else, these high prices should run off anyone who somehow doesn’t understand that this commercial is a spoof and that this is just a run-of-the-mill Ford Bronco from the 1980s.

Crank up your speakers and enjoy.

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

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