Ford Asks ‘What Makes You Proud’ in New Campaign
Digital ad campaign asks regular Ford folks about what gives them pride at home and on the job.
Ford has come out the gate strong with their “Built Ford Proud” advertising campaign. They have taken to the airwaves, print media, and the internet. Their latest posts on Facebook focuses not on celebrities or sleek commercials, but on true Ford fans and regular folks. And it’s a strong message.
The message is that Ford builds and inspires pride in a number of ways, and asks Ford folks what gives them a sense of pride.
One post features Willie Fulton Jr., a man who has the distinction of being Ford’s longest-tenured employee. He works in Quality Control in Dearborn, Michigan.
Asked what makes him proud, Fulton says: “I’m a 65 year veteran of the Ford Motor Company. It’s my family. Hard not to be when you’ve been here as long as I have.”
Another post features Stephen McGee and Cory Coffey. We profiled McGee and Coffee previously when a photo of them kissing in their 1970 Ford F-250 went viral.
The family lives across the street from the Michigan Central Station in Detroit. But their pride comes closer to home, namely, their backyard.
McGee sits in a Ford truck with his children while Coffey takes care of some serious extreme business.
“My wife is a 2X BMX world champion and mother to our three daughters while competing at the highest level of her sport,” says McGee. “She just goes for it. That’s why we built a ramp in the backyard.”
We like the direction of this more personal campaign and look forward to seeing more proud Ford owners soon.
What makes you proud? Let us know in the comments or in the forums!