2018 Super Duty Limited: FTE Gets up Close and Personal in Texas
“Deep In The Heart Of Texas,” Ford shows off its fanciest and most well-groomed workhorses.
“We’ll see,” said an automotive industry analyst with knowledge of the Ford product pipeline last year, when we inquired about the new Super Duty following the F-150 Limited’s footsteps. That person, whom shall remain nameless was right. Fast forward to 2017, and we saw exactly that at the State Fair of Texas media day of the Texas Auto Show.
That’s where Ford chose to roll out the 2018 Super Duty Limited, the most luxurious Super Duty ever. It’s Ford’s response to customers seeking even more high-end touches in their trucks, much like the Explorer Platinum was Ford’s offering to SUV customers who weren’t moved by the Limited model’s posh. According to the Blue Oval, “More than 50 percent of the Super Duty lineup’s retail sales this year are high-end models – including Lariat, King Ranch and Platinum series. Limited goes even further.”
That’s not so obvious from the outside. The Limited features a satin-finished two-bar grille with chrome accents, quad-beam LED headlights, and a satin-finished tailgate appliqué, giving the most lavish Super Duty a surprisingly understated look. The Limited makes its presence known by towering over you, not by screaming at you.
In a way, we were expecting that. We knew the Limited’s biggest attraction would be its interior. Ford calls it a combination of a humidor and a lounge chair. Like the outside, the Limited’s cabin is luxurious without being loud. No heavily glossed wood or flashy bits of embellishment. Ford’s design team combined Camelback two-tone leather seats with hand-finished dark ash wood trim to create a landscape of natural warmth and quiet elegance. Darker brown leather covers the stitched, heated steering wheel, armrests, and instrument panel. The inside is finished with a center console armrest plaque with the serial number laser-etched into it and topped with a Miko suede headliner.
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Being the top-of-the-line Super Duty, the Limited is stuffed with a long list of standard features. There’s the 360-degree camera system with Trailer Reverse Guidance to make parking a breeze. Blind spot monitoring with trailer coverage, adaptive cruise control, lane-keeping alert, and forward collision warning with brake support keep travelers and trailer cargo safe out on the road. SYNC 3, a full panoramic moonroof with a retractable shade, heated and ventilated front seats, and heated rear seats add comfort and convenience.
The height of Super Duty luxury is also the peak of Super Duty pricing. Whereas a 2017 F-250 Platinum starts at $62,310, a four-wheel-drive 2018 F-250 Limited has a base price of $80,835. The price of entry to an F-350 Super Duty Limited 4×4 is $82,010. The F-450 Super Duty Limited 4×4 starts at $87,100, nearly $10,000 more than a standard 2017 F-450 Platinum.
It’s hard to call those numbers shocking, given how decked-out trucks can get these days and how willing people are to throw serious amounts of money at them. Ford is all too aware of that enthusiasm, foreseeing that, “Customers who check every option box can top one out for as much as $94,455.”
We’re sure many buyers will do just that when the Power Stroke-powered Limited models arrive in Ford dealerships this winter. Maybe some of you here on Ford Truck Enthusiasts will, too. Will the new Limited out-class the 2018 Ram Limited and Laramie Longhorn Southfork edition to win the title of “Luxury Pickup Truck of Texas,” or “Truck of Texas” at the Texas Auto Writers Association’s 2017 Texas Truck Rodeo? “We’ll see.”
*Prices include $1,295 destination charge, but exclude taxes and fees.