Is Ford’s Super Bowl Ad Dissing Its Competition?

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Ford’s 2017 Super Bowl Ad Is All About the Future of Mobility — and Getting in a Few Subtle Digs at Jeep and Toyota

Ford has been dropping the word “mobility” like it’s literally going out of style. Until now, the Blue Oval has reserved their more “sophisticated” mobility campaigns for online and public relations efforts. Well, that’s no longer the case. They’re going mainstream, and big time.

It doesn’t get more “big time” than the Super Bowl. According to reports over 110 million people watched the 2016 Super Bowl, which saw the Denver Broncos beat the Carolina Panthers. As a result, that’s about as big of a stage as Ford can buy (dearly) to tout the brand’s mobility message.

The 90-second ad is already live on the Ford Motor Company YouTube channel. As you watch it, pay close attention to little queues that we found hilarious. For example, once the “life’s frustrating situations” intro is over, you’ll notice a Toyota Camry getting stuck in the snow. Could Ford be snubbing the Japanese sedan? Why didn’t they show a Ford Fusion getting stuck, huh?

After a few more funny scenes pass, the ad returns to the stuck Camry. This time the driver is flagging down help on the side of the road as a Jeep Wrangler drives by and ignores the stranded man. Is this Ford’s way of saying Jeep owners are rude? Again, if they weren’t, why wouldn’t they plug a Ford SUV instead?

The ad, titled “Ford: Go Further,” will air during the pre-kick-off pod. This means that you’ll need to assume a comfortable Super Bowl-watching position as soon as the festivities begin in order to catch the  ad.

Oh, and if you’re wondering what happened to the Camry driver, just watch the video. Hint: It involves an F-150!

Chime in with your thoughts on the forum. >>

Jerry Perez is a regular contributor to Ford Truck Enthusiasts, Corvette Forum, and 6SpeedOnline, among other auto sites.

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