F-150 Raptor Gets Second Price Hike of 2018

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Ford F-150 Raptor on the Road

Since the 2018 Raptor was introduced, the base price has increased by more than a thousand dollars.

The Ford F-150 Raptor is, without question, the most capable off-road truck sold in the United States, if not the world. Without a proper challenger from Ford or Chevrolet, buyers who want a great street truck that will rocket through the dirt have no alternative to the 450-horsepower F-150, leading to strong sales numbers for the high performance pickup.

According to our friends at Cars Direct, the Motor Company has answered the popularity of the Raptor with a series of price increases. That is a fairly routine practice, but what is somewhat unusual is the fact that since the 2018 Raptor went on sale, the price has increased twice while destination fees have been increased as well. As a result, buying the highest-performance half-ton Ford pickup will cost you at least $1,090 more than that same truck would have cost when the 2018 models first hit the market.

Latest Raptor Pricing

If you order a 2018 Ford F-150 Raptor today, the base price of the Super Cab is $52,170 while the Super Crew starts at $55,155. Each of those figures have risen $660 from the previous base pricing of $51,510 and $54,495, but even those numbers are higher than the original 2018 pricing. When the 2018 model year Raptors went on sale, the Super Cab started at $51,080 and the Super Crew started at $54,065.

Raptor F-150 Front End

In other words, without any standard equipment changes, the cost of the 2018 Raptor has increased by $1,090 since the beginning of the model year. That includes a $100 increase in the destination fee that is uniform across the entire F-150 lineup, but the bottom line here is that if you waited to buy a new Raptor, you are going to pay more without getting anything new.

You do get the most off-road-capable performance truck on the market today and with the Raptor being the only show in town, the odds are good that a 2% price increase isn’t going to have much of an impact on sales numbers.

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Patrick Rall is a regular contributor to LS1Tech and JK Forum, among other auto sites.

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