F-150 Raptor Gets Second Price Hike of 2018

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Ford F-150 Raptor on the Road

Since the 2018 Raptor was introduced, the base price has increased by more than a thousand dollars.

The Ford F-150 Raptor is, without question, the most capable off-road truck sold in the United States, if not the world. Without a proper challenger from Ford or Chevrolet, buyers who want a great street truck that will rocket through the dirt have no alternative to the 450-horsepower F-150, leading to strong sales numbers for the high performance pickup.

According to our friends at Cars Direct, the Motor Company has answered the popularity of the Raptor with a series of price increases. That is a fairly routine practice, but what is somewhat unusual is the fact that since the 2018 Raptor went on sale, the price has increased twice while destination fees have been increased as well. As a result, buying the highest-performance half-ton Ford pickup will cost you at least $1,090 more than that same truck would have cost when the 2018 models first hit the market.

Latest Raptor Pricing

If you order a 2018 Ford F-150 Raptor today, the base price of the Super Cab is $52,170 while the Super Crew starts at $55,155. Each of those figures have risen $660 from the previous base pricing of $51,510 and $54,495, but even those numbers are higher than the original 2018 pricing. When the 2018 model year Raptors went on sale, the Super Cab started at $51,080 and the Super Crew started at $54,065.

Raptor F-150 Front End

In other words, without any standard equipment changes, the cost of the 2018 Raptor has increased by $1,090 since the beginning of the model year. That includes a $100 increase in the destination fee that is uniform across the entire F-150 lineup, but the bottom line here is that if you waited to buy a new Raptor, you are going to pay more without getting anything new.

You do get the most off-road-capable performance truck on the market today and with the Raptor being the only show in town, the odds are good that a 2% price increase isn’t going to have much of an impact on sales numbers.

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

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