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  • Ford F-Series Super Duty, America’s most capable work truck, adds new Harley-Davidson
    and Cabela’s edition pickups and more standard capability for 2009
    including an integrated trailer brake controller and trailer tow
    mirrors on select models.
  • Ford Work Solutions is
    a collection of industry-first, affordable technologies available on
    2009 F-Series Super Duty XL, XLT and FX4 trucks that will provide
    customers connectivity, flexibility and security to better run key
    aspects of their business – from their Ford Truck, even on the job site.
  • New
    ‘Built Ford Tough’ factory-applied spray-in bedliner, available on 2009
    F-Series Super Duty pickups, delivers exceptional weather resistance
    and protection against gouging, scratching, cracking and chipping.


DALLAS, Texas,
Sept. 25, 2008 – The 2009 F-Series Super Duty line of trucks, the
industry’s most capable full-size heavy-duty work trucks, come equipped
with even more capability, thanks to new standard features and offers
even more choice with two new packages – a Cabela’s FX4 for the outdoor
enthusiast and for the first time, a Harley-Davidson F-450 pickup.

four Super Duty trim levels, XL, XLT, FX4, and Lariat, come with new
standard features. The XL, the no frills workhorse version, now comes
standard with air conditioning, Securilock, and manual trailer tow
mirrors. The XLT, a step up from the XL, now has power heated trailer
tow mirrors, privacy glass, integrated trailer brake controller, remote
keyless entry and Securilock as standard features.

For 2009 the FX4 adds standard PowerScope integrated power-fold, power-telescoping mirrors,
power seats, privacy glass, integrated trailer brake controller,
captain’s chairs, and SIRIUS satellite radio. The most luxurious of the
Super Duty line-up is the Lariat. The Lariat adds all of the new FX4
standard content as well as the reverse camera system, a power sliding
rear window, heated seats, molded running boards, and SYNC, Ford’s
industry-exclusive, voice-activated hands-free communications and
entertainment system.

New Smart Technolgies

Ford is further expanding its ‘smart’ features for truck customers by
making new technologies that make getting staying connected and getting
the job done easier.

  • SYNC is Ford’s
    industry-exclusive, voice-activated hands-free communications and
    entertainment system that fully integrates mobile phones and most media
    players into the vehicle using Bluetooth technology and USB
  • Voice-Activated Navigation System with SIRIUS Travel Link offers
    a host of convenient features including more than 150 hours of music
    storage.  Users can browse the music juke box via touch-screen or by
    using voice recognition.  The system also integrates the climate
    control and SIRIUS satellite radio into one easy-to-use,
    smudge-resistant, 8-inch touch-screen display.
  • Ford Work Solutions,
    a collection of industry-exclusive technologies for F-Series trucks and
    commercial E-Series vans will help make business owners more productive
    and successful.  Four industry-exclusive innovations include:

    • An
      in-dash computer developed with Magneti Marelli and powered by
      Microsoft Auto that provides full high-speed Internet access via the
      Sprint Mobile Broadband Network and navigation by Garmin.  It’s the
      first broadband-capable in-dash computer in production and features
      available wireless accessories including a mouse and printer.  This
      system allows customers to print invoices and access documents stored
      on their home or office computer networks – right on the job site.
    • Tool
      Link, a Radio-Frequency Identification (RFID) asset tracking system
      developed with DEWALT, the industry leader in professional power tools,
      and ThingMagic, the industry expert on embedded RFID technology.  This
      enables customers to maintain a detailed real-time inventory of the
      tools or equipment stored in the vehicle.
    • Crew
      Chief, a fleet telematics and diagnostics system, which allows small
      fleet owners to efficiently manage their vehicles, quickly dispatch
      workers to job sites and keep detailed vehicle maintenance records.
    • Cable Lock security system developed in partnership with Master Lock®, the industry-leading lock manufacturer, to secure large tools or equipment in the cargo area of E-Series vans and wagons.

four Ford Work Solutions technologies also will be available this fall
on the new 2009 Ford F-150 XL, STX, XLT and FX4 trucks and E-Series
vans.  Transit Connect vans join the lineup in mid-2009.  

Cabela’s FX4

Ford is expanding its relationship with Cabela’s, the world’s largest
outdoor outfitter, by offering a new Cabela’s FX4 package for 2009. 
According to customer data, seventy-six percent of F-Series buyers hunt
and fish and a key way for Ford to connect with those outdoor
enthusiasts is as the official truck of Cabela’s for the last six years
with products prominently placed at stores nationwide and featured in
Cabela’s publications and TV programming. The Cabela’s FX4 package
features a unique two-tone paint scheme in five colors: Ebony, Oxford
White, Forest Green Metallic, Royal Red Metallic and Silver Metallic
with Sterling Grey Metallic lower body accents, running boards and
wheel lip moldings.  Custom mud flaps and unique Cabela’s badging
finish off the exterior.

The interior features standard cloth
seats with the Cabela’s logo or available Aniline leather seats with a
unique two-tone embossed grain pattern.  The center stack is finished
with a dark Paldeo wood appliqué.  All weather floor mats also wear the
Cabela’s logo.  And for the avid outdoor enthusiast, additional
lockable storage in the front console and underneath the rear seats is
perfect for keeping equipment secure and out of sight.

Harley-Davidson F-450

Ford and Harley-Davidson team up again for a new Harley-Davidson
F-450, the "Big Hog Daddy" of the road.  As with the still available
F-250/350 SRW models, each individually numbered Harley-Davidson
F-450 features a unique blue-flame paint scheme that starts at the side
vents and runs down to the box side of the truck. The flame design
scheme is carried through to the interior gauges in the instrument
panel.  The custom perforated black leather wrapped seats, door panels
and center console cover reveal blue leather underneath giving the same
blue-flame effect as the exterior.  Harley-Davidson badges are present on the fenders and tailgate, along with "Harley-Davidson" script located on the box side.

Tough Bed

Ford is offering Tough Bed, a unique, military-grade,
factory-installed, spray-in bed liner for the first time on the 2009
F-Series Super Duty.
"Tough Bed is a smart solution for Ford Super
Duty customers who want to better protect their most important asset –
the pickup box," said Tom Aubrey, Ford F-Series Super Duty marketing
manager. "Like the entire truck, Tough Bed stands up to the most
stringent durability standards including those required by the U.S.
Military – that definitely makes it ‘Built Ford Tough.’."

According to the Specialty Equipment Market Association (SEMA),
installation of spray-in bedliners grew from 27 percent in 2004 to
nearly 34 percent of all pickup trucks in 2006, and will continue to
grow at a steady rate to nearly 40 percent in 2008.

in partnership with PPG Industries, Tough Bed exceeds the standards of
today’s typical aftermarket spray-in bedliner solutions.  This
military-grade coating has been through the government’s toughest blast
mitigation testing to determine whether the material can with stand the
force of a bomb blast.  It has performed equal to or better than other
protective coating systems at one-third the thickness.

polyol-based elastomeric film and isocyanate hardener are applied to
the pickup box by a precision, high-pressure, automated sprayer to
ensure one smooth, even coat at a very low film thickness unlike the
traditional hand-spray application of aftermarket bed liners.

The finer application ensures that the bedliner materials won’t run or
sag on the inside walls of the box in addition minimizing unnecessary
weight.  Tough Bed does not compromise Super Duty’s class-leading cargo
capacity or the installation of aftermarket assets such as tool boxes,
tonneau covers and truck caps. The uniformly textured surface also
helps minimize load slippage while delivering an exceptionally clean

The special bedliner material formula is immune to
the effects of ultraviolet radiation and will not fade or chalk. It
also protects against physical damage to the pickup box such as
gouging, scratching, cracking and chipping.  It is covered by a
3-year/36,000-mile factory limited warranty. 
All F-Series Super Duty models are built at Ford’s Kentucky Truck Plant in Louisville, Ky.

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