Expect Even More Pickup Trucks, Crossovers, and SUVs in the Future

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Are you a fan of the Ford pickup truck? Of course you are, otherwise you — hopefully — wouldn’t be reading this site! Lately you’ve probably noticed that there are even more varieties of Ford trucks than there ever has been in the past. Based on the way things are going, I would expect even more of these in the future.

More trucks is always a good thing if you’re a fan of the pickup truck, but it’s not just going to be more of the type of vehicle, but different variety. Think the Limited trim F-150 is luxurious enough? Think again! Expect to see even higher-spec trims — maybe it’s time to reconsider a Lincoln pickup truck?

Also, expect more SUVs and crossovers to receive the green light to enter production. The Ranger and the Bronco are some of the first rumored vehicles to come to mind that’ll likely see production. A subcompact SUV surely will come, and I also wouldn’t be surprised to see the return of something larger than the Explorer.

Why this sudden change? Americans aren’t buying cars.

Ford Shelby Mustang GT350R Driver School 1 - Copy

While there have been numerous stories in the past couple of months about how Americans simply aren’t buying cars, the most recent comes from the muscle car segment where cars like the new Camaro┬áhas 129 days of inventory sitting on dealership lots.

The shift to buying SUVs and trucks is both good and bad for Ford, along with the rest of the automotive industry. It’s extremely good because those types of vehicles typically have higher profit margins and generate more for a brand’s bottom-line than cars.

But when it comes to buying trucks, Americans often demand that their trucks have huge incentives on the hood to buy. Thankfully the higher-profit trucks are the vehicles where consumers demand big discounts so that Ford — and others — can still their trucks without losing money but take huge cuts to push the cars.

Luckily, these big vehicles are more fuel-efficient than they have ever been. That way if gas prices do shoot back up — and they surely will — it won’t be such a hit to the economy as it was the last time we got caught with our gas guzzlers in our garage. Back at the Chicago Auto Show earlier this year, Ford even said that they believe people will just buy smaller crossovers when the prices go back up.

2016 Ford Explorer Platinum Adventure Tour - Kamloops to Calgary - The Calgary Stampede - 20150902_150517


The car itself isn’t dead, but it is growing more and more expensive to build. That’s why you see some manufacturers dropping models that they just aren’t selling well. A new-generation Taurus, for example, was one of the early victims of car-cutting due to slow sales.

I do expect there to be even more innovation in trucks and SUVs in the future, since they’ll be the mainstream vehicles. That means more alternative fuel trucks with fancy powertrains for those who want it. More expensive models will exist to cater to the luxury buyer.

On the other end of the spectrum I’d also expect to see smaller, stripped-out, less-expensive vehicles to make up for entry-level market that currently exists.

I still don’t expect to see the return of the manual transmission, however.

What do you think? Let us know in the comments below or over in the forums!

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

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