Everything You Need to Know About the 2018 F-150 Redesign
The 2018 F-150’s redesign is more than just parts getting swapped. It establishes the F-Series’ identity for years to come.
America’s best-selling line of trucks, and America’s best-selling vehicle mean a heck of a lot to Ford. Therefore, the constant research and development is quite literally never-ending. The 2018 Ford F-150 is testament to such quest for greatness — because as they say: “It’s a long way to the top if you wanna rock ‘n roll.”
For 2018 the F-150 has received a thorough redesign. And yes, this time you can actually spot the differences, unlike in the 2018 Ford Explorer. The new brand image for Ford trucks is dictated by the all-new Super Duty, as it is the flagship pickup for the Blue Oval. Such Super Duty-esque queues can be noticed throughout the new half-ton, but more specifically the new horizontal twin-bar grille which, conveys strength, precision and muscularity while accentuating the width of the new F-150.
In addition, all-new C-clamp headlamps wrap tightly to the grille, resembling the Super Duty’s high-tech persona more than ever. Lastly, new LED lighting and signature daytime running lamps emphasize the F-150’s segment-leading innovations.
Ford claims they aimed to give the F-150 the broad and robust stance of the Super Duty, but without going overboard. As Ford truck design chief Gordon Platto said: “We call our F-Series customers ‘bold guardians of the brand,'” adding that “These customers know our Built Ford Tough DNA, and they want their trucks to convey strength, capability, boldness and power – without being ‘in your face’ aggressive.”
The graphic above offers more insight on each aspect of the redesign, and will allow you to better judge whether a 2017 or 2018 F-150 will better suit your taste. After all, prices on ’17 models are already beginning to fall as dealerships make room for the new ’18s.
What do you think about the redesign, yay or nay?