Dwayne ‘The Rock’ Johnson Gets Busy in Ford’s New Video
Ex-Wrestling Star ‘The Rock,’ Features in New Video About Ford Dealerships and Experienced Technicians
The mega-famous wrestler turned actor, and turned “Ambassador of Service” to the Blue Oval, is putting his big-screen skills to good use in Ford’s new video.
“No one knows Ford better than Ford Service and its dealers.” That’s the message Dwayne Johnson and Ford are sending to millions of households across America. The partnership between the Hollywood star and the Ford Motor Company has been a prosperous one so far. Johnson has been keen of Ford trucks for years now, and this video highlighting the importance of using qualified and authorized service/parts reinforces his confidence in the products. Despite owning several high-end exotic vehicles, Johnson daily drives a modified F-150.
“We are thrilled to have Dwayne Johnson return as our Ambassador of Service,” said Brett Wheatley, executive director, Ford Customer Service Division, North America. “Not only is he a loyal Ford customer – owning multiple Ford vehicles – Dwayne embodies the qualities of the Ford Service brand. He strives to be the hardest worker in the room, being a leader, building and maintaining trust and most importantly, quality service. We couldn’t ask for a more fitting spokesperson.”
This lively video campaign emphasizes the importance of the 35,000 service team members in dealerships across the nation. In addition, Johnson can be seen in the cold weather testing chamber, as well as several departments within Ford’s Dearborn headquarters throughout the video.
“I’m very excited about what we’re building with the good people of Ford,” said Johnson. “Our goal with this partnership was not to try and sell the American public cars, but to build trust and a bridge to the hard-working men and women who service them. Our new campaign is a special one and, considering Ford is one of the founding companies that helped build this country, I’m proud of the work our service people are accomplishing here as we continue to elevate the game.”
You shouldn’t expect to run into “The Rock” next time you bring your Ranger in for service. But if you do, let us know!
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