A lot has changed in the automotive world since 1966. However, to this day it’s still a good idea to make the truck-like vehicle you’re marketing attractive, versatile and rugged.
The following commercial for the 1966 Ford Bronco makes it look as if it has all three of those characteristics. Its straight, masculine lines fit its image as a “rough, tough, go-anywhere, climb-anything” rig.
I instantly wanted the Roadster model for its charming simplicity. Two other variants, the Sports Utility and the Wagon, were available to buyers who needed their Broncos for work or family duties, respectively.
The Blue Oval decided to show its horsey hauler getting some air time off road, which was bound to have appealed to people who enjoyed getting a little mud on their tires.
If only Ford would re-launch the Bronco in 2016, the year of its 50th birthday. Unfortunately, it’s already been gone for a long time and that’s one thing I don’t see changing any time soon in the automotive world.
Derek Shiekhi's father raised him on cars. As a boy, Derek accompanied his dad as he bought classics such as post-WWII GM trucks and early Ford Mustang convertibles.
After loving cars for years and getting a bachelor's degree in Business Management, Derek decided to get an associate degree in journalism. His networking put him in contact with the editor of the Austin-American Statesman newspaper, who hired him to write freelance about automotive culture and events in Austin, Texas in 2013. One particular story led to him getting a certificate for learning the foundations of road racing.
While watching TV with his parents one fateful evening, he saw a commercial that changed his life. In it, Jeep touted the Wrangler as the Texas Auto Writers Association's "SUV of Texas." Derek knew he had to join the organization if he was going to advance as an automotive writer. He joined the Texas Auto Writers Association (TAWA) in 2014 and was fortunate to meet several nice people who connected him to the representatives of several automakers and the people who could give him access to press vehicles (the first one he ever got the keys to was a Lexus LX 570). He's now a regular at TAWA's two main events: the Texas Auto Roundup in the spring and the Texas Truck Rodeo in the fall.
Over the past several years, Derek has learned how to drive off-road in various four-wheel-drive SUVs (he even camped out for two nights in a Land Rover), and driven around various tracks in hot hatches, muscle cars, and exotics. Several of his pieces, including his article about the 2015 Ford F-150 being crowned TAWA's 2014 "Truck of Texas" and his review of the Alfa Romeo 4C Spider, have won awards in TAWA's annual Excellence in Craft Competition. Last year, his JK Forum profile of Wagonmaster, a business that restores Jeep Wagoneers, won prizes in TAWA’s signature writing contest and its pickup- and SUV-focused Texas Truck Invitational.
