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  • Ford’s global electrification strategy will deliver a suite of five new electrified vehicles for differing customer needs in North America and Europe by 2013 and build on the company’s overall vision of offering the widest possible range of fuel-efficient, low-emission technological solutions
  • The plan includes the Transit Connect Electric light commercial vehicle, the Focus Electric passenger car, a plug-in hybrid electric vehicle and two next-generation lithium-ion battery powered hybrid electric models
  • Ford is working with leading technology suppliers, utility partners and international governments to accelerate commercialization of electrified vehicles

NEW YORK, March 31, 2010 – The drive toward broad commercialization of electric vehicles intensified today as Ford Motor Company and Microsoft jointly introduced a new way for consumers to manage their energy use if they choose to plug in their next vehicle.

Microsoft’s Hohm software application, which allows customers to connect to their local utility provider to better understand and manage their home’s energy usage, is the latest component in Ford’s global electrification plans, and further demonstrates the company’s commitment to working with technology leaders to prepare consumers for a future with electric vehicles.

Ford’s global electrification strategy includes plans to produce five full electric or hybrid vehicles in the compact, midsize and light commercial segments for the North American market by 2012 and European markets by 2013.

Specifically, Ford will launch two zero-emission all-electric vehicles including the Transit Connect Electric light commercial vehicle in North America in late 2010 and in Europe in 2011, followed by the Focus Electric in North America in 2011 and Europe in 2012. Three other yet-to-be-named vehicles – including two next-generation hybrid electric vehicles and a plug-in hybrid vehicle – will follow in North America in 2012 and Europe in 2013.

Electrified vehicles are one part of Ford’s broader strategy to offer a wide range of environmentally friendly transportation solutions – rather than a single vehicle or technology. That strategy is designed to improve fuel economy and lower CO2 emissions affordably for customers around the world.

“We recognize that one technology does not work for all our customers – hybrids, plug-in hybrids and pure electric vehicles each offer distinctly different advantages,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “By leveraging our global platforms, we are able to offer a range of solutions as part of a strong product lineup that meets the needs of a variety of customers.”

Ford’s hybrid family grows
Ford’s electrification plans build on the solid foundation of the commercial and critical success of its Fusion Hybrid and Escape Hybrid, as well as hybrid versions of the Mercury Milan and Mariner.

Joining Ford’s hybrid vehicle lineup this fall is the new 2011 Lincoln MKZ Hybrid, offering modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid.

Lincoln MKZ Hybrid is projected to be the most fuel-efficient luxury sedan in America, delivering 41 mpg in city driving – topping the 2010 Lexus HS 250h by 6 mpg. Like the Fusion Hybrid and Milan Hybrid – which also get up to 41 mpg – the Lincoln MKZ Hybrid uses Ford’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.”

Lincoln MKZ Hybrid features SmartGauge™ with EcoGuide Ford’s highly successful interactive driver information cluster – and takes it to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance.

Integral to the Lincoln MKZ Hybrid’s refined driving experience is its elegant exterior design, luxurious interior, ultra-smooth ride and quiet transition from electric to gas mode – unlike other hybrid vehicles that may jerk or vibrate while switching modes.

Ford’s first foray into hybrid vehicles was the Escape Hybrid and Mariner Hybrid, which have held the title since their introduction as America’s most fuel-efficient and environmentally friendly SUVs, now delivering EPA-estimated 34 mpg city and 31 highway.

Partners enable progress
Collaboration is the key to the Hohm program and Ford’s global electrification strategy. Ford is already working with technology suppliers such as Magna International, electrification upfitter Azure Dynamics, the Electric Power Research Institute, more than a dozen utility companies, and North American and European governments to advance the commercialization of electrified vehicles.

In 2007, Ford became the first automaker to partner with the utility industry in a shared effort to understand all of the issues related to plug-in hybrid electric vehicles and their interconnectivity with the electric grid. Since then, a dozen utility partners from coast to coast have conducted more than 160,000 miles of road testing with a fleet of Ford Escape plug-in hybrid electric vehicles under a cooperative agreement with Ford and the U.S. Department of Energy.

Ford’s collaborative work to advance the commercialization of electric vehicles has expanded beyond North America, to similar partnerships in Europe.

In the United Kingdom, Ford is working with Scottish and Southern Energy and Strathclyde University on the UK Low Carbon Vehicle Fleet program to demonstrate a fleet of prototype electric vehicles and collect data on their performance.

In Germany, Ford is working with RheinEnergie AG, the city of Cologne and the University of Duisburg-Essen on the ColognE-mobile program, using a fleet of 25 electric vehicles to conduct road testing. The program is part of a much larger research effort in several cities in Germany involving multiple automakers, utility companies, universities and technology partners.

“To make electrification really work for our customers – and that means our customers and society attaining the maximum value of this alternative fuel in a sustainable, affordable way – collaborations between automakers, utilities, integrators and governments will be key,” said Nancy Gioia, Ford director, Global Electrification.

“The collaborative work we’re doing today is essential to supporting the launch of our plug-in vehicles starting later this year,” Gioia added. “Our customers deserve and will demand a convenient and seamless interface between the vehicle and the grid – one that is easy to use, fast to interface with and engaging or fun. We are committed to working with partners like Microsoft, the utilities, governments and other technology leaders as we architect and deliver a new energy future to our shared customer.”

Investing in tomorrow’s technology today
Ford’s commitment to electrification reaches beyond research and development to the manufacturing floor. Ford previously announced plans to invest approximately $1 billion to transform its Michigan Assembly Plant in Wayne, Mich., to build the all-new Focus, Focus Electric, a next-generation hybrid and a plug-in hybrid electric vehicle.

Ford also is bringing battery system design and development in-house, moving production of the battery packs for its next-generation hybrid from Mexico to Michigan. The company will also produce hybrid transaxles at its Van Dyke Transmission facility in Sterling Heights, Mich., beginning in 2012.

“The overall investment underscores our commitment to developing core competencies, retraining our engineering and manufacturing work force and attracting new talent to the auto industry to deliver a range of electrified vehicles to customers,” Kuzak said. “As customers move to more fuel-efficient vehicles, we’ll be there with more of the products they really want.”

For More Information
For additional information on Ford’s electrification strategy and news, visit the Ford Electrification Media Website.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

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