Chevy Pulls ‘Real People’ Ads After False Claims Exposed
Ford, Toyota, and Honda call b.s. on questionable claims that Chevy vehicles are more reliable.
We Ford guys have known for a long time that all those Chevy “Real People” ads are in fact quite fake. But in the past, those adverts were just mocked (in hilarious fashion) by people all over the internet. Mainly because, well, it didn’t take a genius to figure out that Chevy’s “real people” were in fact paid actors, compensated to say things that real people would never say about a Chevy. Like calling them “luxurious” and “reliable.”
But that didn’t stop Chevy from doubling down and making even more ridiculous claims about their vehicles. Their latest commercial claims that their vehicles are, in fact, more reliable than Ford, Toyota, and Honda. Those other brands weren’t exactly amused. According to the Detroit Free Press, all three challenged the dubious claim and lawyer-ed up.
Turns out, the study that Chevy sites in the commercial was commissioned by, you guessed it, Chevy. They employed Paris-based market research firm Ipsos Group S.A., who sent a survey to 840,979 targeted owners of both GM and “other” vehicles.
According to the study, Chevrolet set their own fast and loose parameters of what reliability is. It states that “for the purpose of this study, reliability is defined as the percentage of vehicle owners who reported they have not repaired or replaced any vehicle components in the past 12 months (excluding fluids, filters and those related to accident/collision).”
So an automaker commissions its own study, sets the parameters, then chooses to define what constitutes the result they’re looking for. Sounds legit, right? There’s just one problem, however. The most recent (and independent) reliability/dependability studies conducted by J.D. Power and Consumer Reports both rank Toyota, Ford, and Honda higher than Chevy. Oops.
Following this legal challenge, Chevy has pulled their ad from the airways. But they’re still standing by their dubious claim, regardless. Thankfully, most of us have the common sense not to believe everything we see and hear!