Chevy’s New Silverado vs. F-150 Commercial Is Beyond Desperate

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This may be a brand new Chevy “real people” commercial, but the effect is and will always be the same. Your eyes and ears will bleed.

A good chunk of the American population has been subjected to one of the most horrendous advertising campaigns ever. No, I’m not talking about commercials promoting the “Kardashians” reality TV show, but something even more cringe-worthy — the Chevy “real people” commercials.

Brush up on advertising strategies, and you’ll learn that crafting relatable campaigns is a good thing. After all, you want your targeted customers to identify with you and your products. That’s exactly what Chevy has been doing for the past year or two with these commercials — targeting people who’ll basically believe anything they see on TV, and therefore buy an inferior truck.


We’ve seen Chevy put bears in cages, drop thousands of pounds of rocks into an unprotected truck bed, and even take samples of “damaged” aluminum F-150 beds to auto shows across the nation. The truth is, they’re just desperate.

How desperate? Just watch this new commercial Chevrolet just launched, featuring several “real people” who claim to own a Ford F-150. After a brief introduction, a camouflaged pickup truck shows up on the scene, just like the one we broke the news about some time ago. Remember, the Chevy test mule that sported a fake “Blue Oval?”

We’re warning you, what you’re about to watch is painful. Brace yourselves, folks.

Chime in with your thoughts on the forum. >>

Jerry Perez is a regular contributor to Ford Truck Enthusiasts, Corvette Forum, and 6SpeedOnline, among other auto sites.

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