Buy This Bronco: 1969 U-100 Hits the Sweet Spot

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This stunning Royal Maroon Bronco presents great value in one seriously tasty package.

If you’ve found yourself perusing first-generation Bronco examples for sale recently, you already know how pricey these vintage off-roaders have become. Lately we’ve seen a big shift from highly modified, cut-fender Broncos to pristine restorations and barn finds. And like every other blue chip collectible out there, originality costs money.

That isn’t to say that you can’t find good value in the early Bronco market anymore. You just have to hit that proverbial sweet spot. And by that we mean locating nice (but not perfect) examples lacking documented history. Broncos that look great but aren’t necessarily what a picky collector would pursue. Broncos like this pristine 1969 U-100 that we recently found on eBay.


This particular Bronco has received a restoration, but not the kind that’s going to win you any awards at Pebble Beach. It’s certainly nice enough to drive, enjoy, and show off at your local digs, and that’s exactly what us real enthusiasts want, right? Plus, the truck’s 56,832 miles are undocumented, so you get an even bigger discount.

On top of that, the handsome Royal Maroon ride has all the options you want in an early Bronco. That includes a 302/3-speed manual drivetrain, power steering, and 3.50 gears. The entire package is pretty original, but headers and a dual exhaust have been added. It even comes with a Marti Report that verifies the truck’s originality.


The result is a great looking, clean, and strong running early Bronco with bids barely topping $20,000 (at the time of this writing). Anything less than thirty grand would represent an absolute steal for something like this. And that, my friends, is what we call the sweet spot!

Chime in with your thoughts on the forum. >>

Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other sites.

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