Broncos Country is Officially Ford Country

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Ford will have major in-stadium presence at Broncos home games after teaming up on integrated multi-year partnership.

The Denver Broncos and Ford Motor Company are teaming up on an integrated multi-year partnership, making Ford the official truck and SUV of the Broncos while providing numerous benefits for Broncos fans.

Under the slogan “Broncos Country is Ford Country,” Ford will deliver special perks and discounts for Broncos fans who are Ford owners as well as those looking to purchase Ford vehicles in the future. Fans are encouraged to follow @BroncosPromos on Facebook and Twitter to learn more about Ford’s specific promotions each day.

“We’re excited to announce a multi-year partnership with Ford that includes the first presenting sponsor of a Broncos training camp as well as a significant in-stadium and digital media presence,” said Mac Freeman, the Broncos Chief Commercial Officer. “Ford is a premier brand Coloradans can identify with, and we look forward to sharing the benefits of this new partnership with our fans.”

 

‘Ford Trucks, like the Broncos, are built better, built stronger, built Ford tough. It makes us proud to say that Broncos Country is Ford Country.’

 

Ford will have a major in-stadium presence at Broncos home games, most notably two scoreboard features geared toward engaging fans. The Broncos Bike Valet—a season-long, secure bike parking and valet service for Broncos home games—will also be presented by Ford as part of the brand’s evolution to become the “world’s most trusted mobility partner.”

 

Also see: Ford Bronco Denver Broncos Edition: Mile-high Miracle

 

In addition to offering special incentives for fans, the Broncos and Ford will partner on community initiatives and work together with the USO on various events at Broncos Stadium at Mile High and at military bases throughout Colorado. Additionally, Ford will be the presenting partner of the Broncos’ annual “Road to the Draft” and in-season “Out Route” weekly series featuring exclusive interviews with Broncos players.

“Ford is proud to join up with the Denver Broncos to be the official trucks and SUVs of the team,” said Dee-Dee Boykin, Ford Regional Manager, Denver Region. “Just as the Broncos have a winning tradition, Ford Trucks have been the best-selling trucks for 41 consecutive years and Ford has been America’s best-selling brand for eight years in a row. Ford Trucks, like the Broncos, are built better, built stronger, built Ford tough. It makes us proud to say that Broncos Country is Ford Country.”

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